Paul Lukas said:

Greg said:

right, but if Old Navy and No Mas were going to put you on TV for 12 hours a week and millions of people would be watching don’t you think they might include a little logo somewhere to advertise their brand?

Just because they might WANT to do so doesn’t mean it would be the right thing to do. It’s not the right thing for Reebok to do either.

Greg said:

i understand the appeal of clean unis, but it would be bad business for Reebok not to logo thier NFL equipment.

The notion that “it’s just business,” and that this rationale can self-justifyingly excuse any coprorate marketing move, is bullshit. Why not plaster the word “REEBOK” in giant letters on the jersey? Wouldn’t that be even “better” business? Isn’t it “bad business” that they haven’t done this already?

This rationale is offensive. It implies that everything and every space in our culture is for sale, that every cultural interaction can be reduced to a monetary transaction. And as my hypothetical in the previous paragraph implies, once you start there’s no ceiling. Why not take a billion dollars from a company and rename your state “Visa Presents Colorado”? Why not rename the seat of your city “The Pepsi City Hall”? Hey, it’s just business!

Greg said:

being the official outfitter of the NFL brings billions to Reebok.

Exactly. They get all the merch revenue anyway (it’s not as if you can choose to buy a NON-Reebok NFL jersey). So why the fuck do they need to slap their logo all over the field on top of that? Thank you for making my point.[/quot

and who wouldnt want a giant reebok logo on the front of a jersey?

I like the giant wordmark AND manufacturers’ logo combination.

Greg said:

the ridiculous corporate bashing on this blog just gets a little tired sometimes.

Yeah, it’s really ridiculous of me to be pissed off at a business culture that has given us things like “The Tostitos Fiesta Bowl” and White Sox games that start at 7:11 (as a convenience store promo). Right, I’M the one who’s ridiculous.

Jesus fucking Christ…..

1980 Sugar Bowl
Notre Dame vs. Georgia

Notre Dame’s White Jerseys have this huge obnoxious “C” on the ends of the sleeves. After a quarter I see it s the Champion “C”.

I instinctively knew that right then that it was the true beginning of the LOGO CREEP shit train of USA athletes as shoe store billboards

Which makes me really ashamed to be an Isles fan.

Agreed. Gratuitous.

I mean, c’mon…We’re talking about sports uniforms here. Let’s keep some perspective and respect.

Paul Lukas said:

Greg said:

the ridiculous corporate bashing on this blog just gets a little tired sometimes.

Yeah, it’s really ridiculous of me to be pissed off at a business culture that has given us things like “The Tostitos Fiesta Bowl” and White Sox games that start at 7:11 (as a convenience store promo). Right, I’M the one who’s ridiculous.

Jesus fucking Christ…..

Don’t think that last line is appropriate, Paul.

If you don’t like it, change the channel.

jacob said:

wow look at these uniform concepts…

#1

#2

#3

#4

Jacob, hats off to you for the jersey designs.

What did you use to make those? Whatever it was sure beats the crayons I used as a kid! :)

I liked the Pens (especially the alt.), Bruins alt., Leafs and the Sens. I REALLY liked the Canucks, ‘Canes & Islanders! Those 3 should be used right now!

I really dig these! I’m not feelin’ the Avalanche Alternates or the Hurricane ensembles. But awesome job on the rest!

jacob said:

wow look at these uniform concepts…

#1

#2

#3

#4

Jacob, hats off to you for the jersey designs.

What did you use to make those? Whatever it was sure beats the crayons I used as a kid! :)

I liked the Pens (especially the alt.), Bruins alt., Leafs and the Sens. I REALLY liked the Canucks, ‘Canes & Islanders! Those 3 should be used right now!

I really dig these! I’m not feelin’ the Avalanche Alternates or the Hurricane ensembles. But awesome job on the rest!

The USA basketball jerseys are pretty cool. They aren’t too fancy, but they so simple like the 1976 ones, not that they were that bad. Now these http://www.usabasket... are hideous.

Oh lord! The mid 90’s USA B-ball uni’s were HORENDOUS! I do love the new threads!

Paul Lukas said:

Chris said:

Somebody needs to give Paul a hug

OK, sorry I’ve been sounding so grouchy. Please understand that the passion I bring to this particular sub-topic is rooted in the same passion I bring to, say, my enthusiasm for striped socks. It’s all about my passion for uniforms. And while some of you may disagree, my feeling is that the profusion of corporate logos on uniforms is a severe threat to something I hold dear — it’s a first step toward sponsorship ads. So yes, I get angry about that.

I also get angry about arguments that basically say, “It’s called marketing, duh” or “It’s just business.” Yes, we KNOW it’s marketing — that’s not the issue. The issue is whether it’s appropriate, and whether it’s a good thing for uniforms, which is what this site is all about.

I agree wholeheartedly. One has to wonder how long it will be until something like the “Ricoh” logos worn by the Yanks and Devil Rays a few years back in Japan will come to stay.

We’ve been lucky. That has been the norm for the rest of the world for decades.

=bg= said:

Paul Lukas said:

Greg said:

the ridiculous corporate bashing on this blog just gets a little tired sometimes.

Yeah, it’s really ridiculous of me to be pissed off at a business culture that has given us things like “The Tostitos Fiesta Bowl” and White Sox games that start at 7:11 (as a convenience store promo). Right, I’M the one who’s ridiculous.

Jesus fucking Christ…..

Don’t think that last line is appropriate, Paul.

What’s wrong with it?

I second that…what is wrong with it?